About — MIND

MIND

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©2025 MIND | SETS

Mind Sets is the product design practice of Yarden Gur, a staff-level product designer specialising in complex platforms, internal tools, and cross-cutting systems.

I work on problems that tend to stall organisations: ambiguous, high-anxiety systems that span teams, products, and technical constraints, and are often left untouched because no one quite owns them. My strength is turning that complexity into clear mental models, usable workflows, and long-term UX foundations that make systems easier to work with and safer to evolve.

I currently work as a Principal Product Designer at Sohonet, owning cross-cutting experiences across search, asset management, and collaboration tools used by film and TV professionals. Previously, I led foundational UX work on a large-scale internal transformation programme at Inchcape, rationalising complex finance and operations workflows in a highly regulated environment. Before that, I partnered with organisations across the public sector, B2B SaaS, and open-source ecosystems to stabilise and evolve complex product platforms.

My approach is hands-on and systems-oriented. I work closely with product and engineering to frame hard problems, define shared patterns, and create clarity where decisions feel risky or politically difficult. I’m especially drawn to work where making sense of the system reduces anxiety, for users and for the teams building it.

If you’re dealing with complexity that’s become hard to touch, and need someone who can bring clarity, structure, and momentum without oversimplifying, feel free to get in touch.