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Product Design Lead
Google Open Source
2022   
Website  
Product Relaunch

SSF Scorecard evaluates open-source projects for security risks using automated checks. It was created by OSS developers to enhance the health of critical projects that the community relies on.
The Google Open Source, AI, and Supply Chain Security team was tasked with creating a dedicated site for the project, which was previously only hosted on GitHub.





PROCESS
A close-knit team, including a product manager, front-end developer, copywriter, visual designer, and UX designer from Projects by If, collaborated with the Google team to design and build the site within six weeks.

We began with quick branding exercises to define the kind of experience we wanted to create. Then, we conducted external landscaping and competitor analysis. We validated and iterated concepts quickly by working closely with our target audience (developers).


We used branding exercises to define the kind of experience we wanted to create 




The team's unwavering focus was on ensuring that all information on the website was accessible and easily scannable. 

We tested two UX concepts: A, a traditional landing page with links to nested pages, and B, a one-page with fixed side navigation inspired by old-school documentation sites. 

Concept B was selected thanks to its superior ease of navigation and scannability. 


The chosen concept is a one-pager with a clear taxonomy and information architecture, 
resulting in simple and easy side navigation.




It was crucial to get the information architecture right. Since we opted for a one-page structure, the section headers needed to be very clear. We collaborated closely with the content writers to ensure that each section and title were concise.




Wireframe development for the chosen concept




OUTCOME
The visual treatment, with its unique blend of subtle shades of brown and minimalistic diagrams, brings a refreshing twist to the old-school developer’s site aesthetics and adds a touch of excitement to the project.

Within a year of the website launch, the project exposure on GitHub increased, with 1k new stars and 100+ new forks.






Agency: Projects by If
Product manager: Dev Morgan
Lead product designer: Yarden Gur
Front-end developer: Mark Dunbavan
Visual designer: David Marques